Swatch closes stores after Audemars Piguet collaboration frenzy
Swiss watchmaker shuts boutiques and cancels Royal Pop pocket watch launch following global crowds.
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Swatch closed boutiques and cancelled the launch of the Royal Pop pocket watch on Saturday after crowds swarmed stores worldwide, including locations in the UK, France, and Singapore.
The unprecedented demand for the Audemars Piguet collaboration sparked congestion at retail sites and forced the company to suspend operations at multiple locations. The cancellation represents a rare setback for the Swiss watchmaker's planned release.
Swatch cited the need to manage crowds and maintain store safety. The company did not immediately announce a revised launch date for the limited-edition timepiece.