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LVMH Sells Marc Jacobs to WHP Global in Major Fashion Divestiture
Luxury conglomerate offloads American brand as Marc Jacobs remains creative director under new ownership
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Pierre Dubois
· 2 dk okuma
LVMH has confirmed the sale of the Marc Jacobs fashion brand to brand management firm WHP Global, according to Business of Fashion. Designer Marc Jacobs will continue as creative director under the new ownership structure. The transaction represents LVMH's strategic decision to divest from the American brand despite its heritage within the luxury group. WHP Global specializes in brand management and development for fashion companies. Financial terms of the deal were not disclosed.