Zara overtakes Nike as world's most valuable fashion brand

Zara has surpassed Nike to become the world's most valuable fashion brand, according to Kantar BrandZ's annual ranking.

The Inditex-owned retailer achieved a valuation exceeding €37.5 billion, marking a significant milestone for the Spanish fast-fashion giant. The achievement reflects Zara's dominant position in global retail and its successful expansion strategy.

The ranking highlights shifting dynamics in the luxury and fashion sectors, with European brands gaining ground against established American competitors in brand value assessment.