WHO warns EU countries against following Sweden on nicotine pouches

The World Health Organization is warning European countries against adopting Sweden's permissive stance on nicotine pouches, citing evidence of tobacco industry targeting of minors.

Sweden has taken a lenient regulatory approach to nicotine products, but the WHO argues this creates vulnerabilities to industry marketing strategies designed to addict young people. The UN body points to aggressive promotion tactics that exploit loose restrictions.

The warning carries implications for EU member states developing nicotine product regulations. Several countries are reviewing their frameworks, and the WHO guidance could influence policy direction across the bloc as regulators balance harm reduction with youth protection concerns.