Deutsche Bank: Turkey is the world's most expensive country for iPhone 17 Pro

A global price survey of 41 economies prepared by Deutsche Bank analysts Jim Reid and Galina Pozdnyakova has found that Turkey is the most expensive country in which the iPhone 17 Pro (256 GB) is sold; Sözcü Gazetesi reported on the findings.

The same phone that costs $2,592 in Turkey sells for $1,181 in the US — meaning Turkish consumers pay more than twice what their American counterparts do. Turkey is followed in the ranking by Brazil at $2,260 and Egypt at $1,872. Among the cheapest countries on the list is Japan, where a weak yen and low tax advantages keep prices down.

The report uses the Apple product as a global price barometer: the iPhone, produced to identical standards everywhere in the world, measures how countries' exchange rate policies and tax burdens are directly passed on to consumers. There are two fundamental sources for the price difference in Turkey: the depreciation of the lira against the dollar and high import taxes.

This gap points to concrete inequality for Turkish households: a minimum-wage worker would need to set aside five months of net salary just to purchase this phone. In last year's same survey, Turkey ranked high as well; but for the 2025 model, the dollar-based gap has widened even further.