War weighs on Turkey's tourism: Antalya hotel prices fall 5%, Muğla 8%

Quick summary

Hotels in Turkey's coastal regions are reducing prices at rates reaching 8% in Mugla and 5% in Antalya due to uncertainty among Middle Eastern tourists, while Istanbul prices rise 5%. Price declines also affect Cyprus and Egypt, but other European destinations are maintaining or increasing their prices.

Why it matters

If you are planning to travel to Turkey in the coming months, this means an opportunity to get lower prices in famous coastal areas, but Istanbul will not follow the same trend. For hotels and tourism companies, this reflects a decline in demand that requires strategies to ease financial pressure.

Key takeaways

• ›Antalya hotel prices dropped 5% year-on-year for the August–October season, with Muğla (Bodrum, Marmaris, Dalaman) down 8%, as Middle East conflict uncertainty dampens advance bookings.
• ›Istanbul bucked the coastal trend, recording a 5% price increase over the same period.
• ›Egypt saw the steepest regional decline at 10%, while Greek islands, Italy, Spain, and Croatia held steady or rose.