Armani prepares to split 15% stake among luxury giants

Armani CEO Giuseppe Marsocci is reportedly preparing a business plan to sell a 15% stake in the Italian fashion house, according to Italian daily La Repubblica. The reported potential buyers include L'Oreal, LVMH, and EssilorLuxottica—three major luxury conglomerates. Marsocci is said to be appointing advisers to oversee the sale process. The move would represent a significant shift for Armani, historically controlled by founder Giorgio Armani's family. A partial stake sale could provide capital while maintaining control and allowing the brand to leverage the resources and distribution networks of larger luxury groups. The transaction would mark a major consolidation move in the European luxury sector.