Eurovision 2027 to Be Held in Sofia

The 2027 Eurovision Song Contest will be held in Sofia, Bulgaria's capital, according to Anadolu Agency. The event marks a notable moment as one of Europe's most established music competitions moves to one of the Balkans' largest capital cities.

Eurovision has a long tradition of rotating to a different European host city each year. The contest draws artists from dozens of countries and reaches tens of millions of viewers, making it one of the world's largest annual television events.

Hosting the competition represents a major promotional opportunity for Bulgaria. Thousands of domestic and international tourists, as well as accredited media representatives, are expected to travel to the country during the contest period — a prospect seen as a significant economic boost, particularly for the tourism and hospitality sectors. Through Eurovision 2027, Sofia aims to raise its profile on the international cultural stage.